
"If you want to make waves, go to Harvard and get your PhD. If you want to make money, get your PhE - rush to your nearest bookstore and get Dan Kennedy's new book - it's like a four-year course in Entrepreneurship!
- Al Ries, Chairman, Trout & Ries, co-author of Positioning, Marketing Warfare, Bottom Up Marketing, and The 22 Immuntable Laws of Marketing
"I anxiously wait for Dan Kennedy's No BS Marketing Letter. Each issue is packed with new information and terrific insights that are invaluable to our business."
- Greg Renker, CEO of Guthy-Renker Corporation
"$140,000.00 in business in 4 days, and a big chunk of that was extra revenue I'd have never seen without one suggestion you gave me. If I'd been using that one since the first of the year, I'd be at least $100,000.00 farther ahead."
- Joe Polish, Piranha Marketing Inc.
"Dan Kennedy's reputation for teaching people how to make money in direct mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash-generating ideas overflow like Niagara Falls!"
- Raymond Aaron
Toronto, Canada
"We use your tapes and newsletter as part of our resource library. I am very impressed with the practical value of the information." - Julie Wyrick Missouri Small Business Development Center
"...well, I learned more about selling information from your book than from 20 others I've studied combined. You not only put your brains, file cabinets and experience into your book, you also put your heart and soul."
- Thomas Duffy
Stow, OH
"No one knows more about Direct Response Marketing than Dan Kennedy. When he gives his advice on a particular project or idea, his suggestions are based on real-life, hands-on experience. He doesn't guess. He has been there, seen it, or done it before. This real-life knowledge is worth thousands of dollars. When I want to be successful in a marketing campaign, I don't want to waste thousands of dollars testing to see what will work. I want to come out of the gate with a strategy that will make money. I don't need any more experience. Dan has helped me do this!"
- David Lupberger
Silver Spring, MD
"I have learned more about marketing from you in 9 months than all of my 22 years of business experience. Throughout my career, I have never been exposed to marketing materials that are as effective as yours."
- Saul Cohen
New York
"I think the most important things I got were Dan's formulas -- there it is, you can't go wrong, just follow the formulas. There was also a period of several hours where I was in copywriter's heaven beacuse we reached a point where I felt like, "Ahh, we're inside Dan's mind."
- Michael Jans
Insurance Profit Systems
Vancouver, WA

Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copy writing, internet strategies, and profit improvement systems.
In addition, Dan Kennedy is the "hidden genius" behind full page magazine and tabloid advertisements you've undoubtedly seen in such notable publications like Success, Inc., Entrepreneur, Nations Business, USA TODAY, and The Wall Street Journal.