Bottom Line Business Advice:
Do You Want Business Advice From Someone
Who Lives in Your Shoes?
(Or From a Book-Schooled Rookie Who Has Never Met a Payroll in Their Life?)
I am all about increasing your bottom line profits. Isn't that what you are in business for? I am a real-life entrepreneur who has owned his own businesses for over 30 years.
Does that mean I am old? Probably older than you! But I also have more energy and stamina than 95% of the people 30 years younger than me. That's because I love what I do. What could be more fun and more rewarding than using my experience to help fellow business owners conquer obstacles and grow their businesses to match their dreams?
I have been following marketing legend Dan Kennedy for years. In 2008 I was trained and certified by Mr. Kennedy as a "Certified No BS Business Advisor". Working with Dan and getting his training first-hand has definitely added tools to my already formidable marketing arsenal.
What does my experience mean to you? It means I have seen it, done it, or know somebody who has. You don't get my kind of experience in university classes. You get it from living in the trenches and making things happen.
Do You Face These Challenges in 2010?
Let's not sugarcoat it. We are in a new economy. Things will never be exactly as they used to be. But time goes on - fortunes will be lost and fortunes will be made. Money is always moving. Which side of the equation do you want to be on?
2009 will be the most important year ever for business owners. The opportunity is tremendous for you because you are competing within a smaller competitive field. Excellence is noticed and rewarded with purchases. Position your business to seize this opportunity by the throat!
Possible Challenges Business Owners Face:
- Cash flow problems
- Customers going out of business
- Poor sales
- Advertising isn't working anymore
- Losing or having lost your financing
- Vendors changed terms
- Slow moving or outdated inventory
- Accounts receivable collection problems
- Concerned about "shrinkage" (either shoplifting or employee theft)
- Need someone to talk to who understands
If you face even one of the above challenges, it would be wise to talk to my outside eyes. I have been there before. Look at just some of my experience.
I can accomplish these objectives for you, too.
You might ask, "Chuck, Have you ever.....?
- Negotiated a business loan? Yes, up to a $5 Million credit line when money was tough to get.
- Negotiated a lease? Yes, with many months of free rent and large tenant improvement allowances.
- Needed sales now to survive? Yes, more than once.
- Needed new customers to survive? Yes, it is easier than you think.
- Created and structured customer loyalty programs? Yes, extremely successfully.
- Grew sales so fast you can't seem to keep up? Yes, it is hard but manageable if you are tough and oh so rewarding.
- Received vendor assistance? Yes, several times for 7 figures, interest free. It is a positioning issue.
- Collected past due accounts receivable? Yes through negotiation, repossession, and other means.
- Managed inventory? Yes, in the auto parts distribution business we routinely carried over 105,000 part numbers (SKU's) and in excess of $5 Million in inventory in multiple locations.
- Failed? More than once. If you don't have failures you are not doing enough.
- Have you ever sued anyone to collect? Yes, got judgments but not cash. There are better ways than court.
- Have you ever been sued? Yes, and learned big lessons (see above - stay out of court).
- Fired people including top managers? Yes, it is never easy but necessary.
- Instituted unpopular employee policies? Yes, who is running the asylum?
- Negotiated a labor contract? Yes, and ended up with a union decertification. You have to be a good, fair employer, with resolve.
- Been subject to employee theft? Yes, I wish I knew then what I know now.
- Were short of cash on payday? Yes, I have used personal credit cards and personal loans to overcome tough times.
- Created and structured employee incentive programs? Yes, very successfully.
This list could go on and on. The bottom line here is that I have enjoyed a lot of success and endured my share of failure. It is my ambition to help my clients avoid my mistakes and to teach them my most successful strategies.
My "outside eyes" of experience can make a huge difference in most businesses. The old cliché of "can't see the forest for the trees" is especially true of small business owners and entrepreneurs.
What Do Others Say About Chuck Trautman?
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" I have worked with Chuck on many projects. His knowledge as a
successful business owner is unique and very valuable. He knows how to bring more profits to your bottom line. He's helped me in many different businesses that I own and operate. I would recommend his services to any business owner." Blaine Oelkers Scottsdale, AZ Lifetime Entrepreneur and Business Owner |
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"I have used Chuck's services in two businesses. One was a home-based business and the other is my internet business (www.ThemePartyTips.com ). His skill in teaching my team time management, people skills, and overall business knowledge was extremely valuable and contributed greatly to our success. His style made me and my entire team comfortable in implementation. His copywriting and pay-per-click advertising skills have proven to be invaluable in launching my latest business. His approach is profit-based." Lore Anderson Portland, OR |
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"I consider Chuck Trautman my most valuable outside resource. I retain him as my sounding board for my business. I share everything with him. I am fearful that my top managers will tell me what I want to hear, not what I need to know. I don't always like what Chuck says, but I always know he will tell me what he thinks. His advice has made me money." (Confidentiality Issues) |
Because I am a Dan Kennedy disciple, people assume that all I do is marketing consulting. Please understand, I love helping businesses with their marketing. In "About Chuck Trautman" you saw that I have had tremendous success in growing sales in my businesses. So yes, I can flat-out accelerate your sales.
But take a second look at the list above. I can help you with almost all your business needs. What I don't do is design software, computer networks, do accounting work, or pontificate on legal issues. There are experts in those fields, just like I am an expert in mine.
I can and do consult with clients on how to improve their balance sheet, financial ratios, expenses, cash flow, marketing, and sales.
In fact, I have a client on retainer who uses me every 3 or 4 weeks just to chat over the phone. He is afraid his key employees will tell him what he wants to hear, not what he needs to know. He knows I will tell him what I think whether he likes it or not. That is exactly what a business owner needs.
I am not cheap but you don't want cheap, you want value. Will I put a lot more money in your bank account than you put in mine? I guarantee it.
With all my real-life, hands-on experience, I do not have to sell my services on price. I leave that to the "book-schooled" consultants who have never run a company. I prefer to be a great value. I will make you (or save you) more money than all the other outside professionals you hire. The eyes of experience make the difference.
Although I will bill a short task by the hour or day, most of my business is done by the project or on a retainer basis. We figure out what is best before we enter into an agreement. I much prefer working this way because it takes the "clock watching" out of play for both of us.
YES! My exclusive "5 Times Profit Return On My Fee or My Time is Free" guarantee.
If you implement the strategies we agree on, and you don't earn an additional profit of at least 5 times my fee, I will refund my fees to you immediately. You can't get a more confident performance guarantee from a consultant anywhere.
I am only looking to add clients who have a sincere desire to be successful and will implement the strategies we decide upon.
If you are looking to move your business up to the next level, call me to schedule a "no obligation" appointment to discover if I can assist you in your quest.
To receive my Special Report, "9 Reasons to Use A Consultant in 2010 and How to Choose the Right One" please fill out the request form.
Sincerely,
ChuckTrautman
Gold Crown Marketing Advisors
chuck@goldcrownmarketing.com
(480) 773-7490
P.S. #1 - Please read the "About Chuck Trautman" section of this website to learn about my work history. You will see that I am like you.
P.S. #2 - Don't forget to get your copy of my special report, "9 Reasons to Use A Consultant in 2010 and How to Choose the Right One."
P.S. #3 - Act now. You will be missing profit every day that you delay.
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